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British food manufacturer Samworth Brothers has unveiled two new senior appointments and confirmed further additions to its Group Executive Team

Daily News Briefing

Laura Jarman
Friday 12 Jan 2026

Side Bar – At A Glance

Samworth Brothers has appointed two senior leaders to its Group Executive Board:Matt Austin (Brands & Strategy) and Clare Moore (Chief People Officer). The manufacturer is also adding further category leadership into the executive board structure, strengthening representation across food to go, meals, savoury pastry and protein — a move that points to tighter strategic alignment and deeper leadership capability across the business

Samworth Brothers strengthens Group Executive Board with two senior hires

British food manufacturer Samworth Brothers has unveiled two new senior appointments and confirmed further additions to its Group Executive Board, as it sharpens focus on long-term strategy, category execution and organisational capability.

Two senior external appointments

Samworth Brothers has appointed:

Matt Austin to a newly created senior role leading Brands & Strategy
Clare Mooreas Chief People Officer

The appointments reflect a board-level emphasis on strengthening brand proposition, customer alignment and the people agenda — particularly important for a multi-site chilled manufacturer operating across consumer brands and major retail supply.

Wider board additions across categories

Alongside the external hires, Samworth Brothers is also bringing additional category leadership onto its Group Executive Board, expanding representation across core operating areas including food to go, meals, savoury pastry and protein.

Why this matters to the sector

For UK food manufacturing, senior moves like these are a signal of where competitive advantage is being built:

Brand and proposition clarity (what the consumer sees, and what customers buy)
Workforce capability and retention (skills, culture, productivity and safety)
Faster category decision-making (closer alignment between strategy and operational execution)

In chilled especially, success is increasingly defined by speed, consistency and innovation - with people capability and leadership depth becoming a differentiator, not just a support function.

Company context

Samworth Brothers is a major UK producer of chilled and ambient foods, with a portfolio that includes well-known consumer brands across food to go and savoury pastry — operating at significant scale across the UK manufacturing base.

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